Jakarta - PT Asuransi Kredit Indonesia or Askrindo, a member of the Indonesia Financial Group IFG Insurance and Guarantee Holding won the Silver Winner Branding Award Sub Category Digital Branding at the 2021 BUMN Branding and Marketing Award (BBMA) organized by SOE Track and also received the Creative Digital award Campaign of the year from the Marketeers Editor's Choice's Award organized by Markplus Inc.

Erwan Djoko Hermawan as the Director of Operations of PT Askrindo received the award directly. He mentioned the challenges in the Insurance Industry, especially entering the Digitalization Era, spurred competition and creativity for insurance companies in the midst of a pandemic. By getting these awards, Askrindo hopes that this can be a driving force to be more enthusiasm.

He further said, Askrindo will continue to look at market demands in order to continue to innovate, especially in the IT and Digital fields, and will continue to transform in the digitalization era as it is today.

“We (Askrindo) will continue to improve the digitization system to increase the speed and ease of service to our partners throughout Indonesia. Besides, we will also continue to develop product innovations tailored to the needs of partners,” he explained in a press release, Thursday (16/12).

Erwan said that the award received by Askrindo could not be separated from the support of all stakeholders and loyal customers who use Askrindo’s services. “We will maintain what we have gained and improve the company’s performance by developing product innovations tailored to the needs of the community,” he stated.

In addition to receiving the Digital Branding award, at the same time, Askrindo also won an award as Creative Digital Campaign of the Year at the 2021 Marketers Editor's Choice Award received directly by the Head of the Digital Network and Development Division, Sri Ningsih Rahayu.

Meanwhile, CEO of SOE Track SH Sutarto gave his appreciation to SOE and SOE Subsidiaries for their contribution to improving performance, especially through strengthening branding and marketing strategies. "We also appreciate SOEs that have innovated to build an image and market company products in accordance with the spirit of the Ministry of SOEs, namely dynamic, adaptive, progressive, collaborative and future-oriented innovation," he said.